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Abby’s Better Celebrates 5th Anniversary With New Nut Butter Products & Launch of E-Commerce Site

Abby’s Better Celebrates 5th Anniversary With New Nut Butter Products & Launch of E-Commerce Site

Established in 2015, The Clean-Label Brand Continues to Grow with Introduction of Nut Butter Bites, French Toast Pecan Nut Butter & DTC Shipping

Charlotte, NC; June 23, 2020 - To celebrate their 5th anniversary, Abby’s Better Nut Butter is excited to announce the expansion into a line of Nut Butter Bites. The family-operated snacking brand has also recently introduced French Toast Pecan to their variety of 10 nut butter (and sunflower seed butter) spreads, which can now all be purchased and shipped nationwide from AbbysBetter.com.

Since 2015, founder Abby Kircher has been dedicated to creating healthy ways of snacking without sacrificing taste. Abby’s Better offers unique flavors that are all gluten-free, peanut-free, paleo, and plant-based. Almost all Nut Butters and Bites contain five or fewer ingredients and are sweetened with fruits or honey instead of artificial sweeteners.

“I started Abby’s Better when I was 15-years-old because I noticed the lack in variety of nut butter and healthy snack options that were both flavorful and nutritious,” says founder and CEO Abby Kircher. “With the addition of the Bites, our new French Toast Pecan and ability to directly connect with our customers via our in-website ordering, I’m excited to see how far Abby’s Better has grown since beginning this journey from my kitchen counter and local farmer’s markets five years ago.”

Abby’s Better Nut Butter Bites

Inspired by some of the most popular Abby’s Better nut butters, the Bites are a healthy and satisfying option for those looking for a quick on-the-go snack. For post/pre-workout fuel or for consumers on a high-protein diet, Abby’s Better Protein Bites contain pea protein powder for an extra benefit per three-bite serving . 

The Bites are sold for $12.99 for a three-pack of a single flavor or $16.99 for a four-pack sampler of the four current flavors: 

French Toast Pecan Nut Butter

Abby’s Better nut butters are the brand’s core products. Made with dry roasted pecans, coconut sugar, cinnamon, maple extract, and pink himalayan salt, French Toast Pecan ($12/jar) builds on Abby’s roster of alternative nut butters that are inspired by Abby Kircher’s sweet-tooth cravings, such as the popular Date Pecan and Cinnamon Roll Protein Almond

Detailed nutritional information for French Toast Pecan can be viewed/downloaded here.

E-Commerce / Where to Buy

All Abby’s Better products can now be purchased online at AbbysBetter.com for nationwide shipping. 

Abby’s Better can also be found in grocery and big box stores - including Costco, Wegmans, Whole Foods Market, Stop & Shop, and Publix - throughout North Carolina, South Carolina, Tennessee, Georgina, Florida, Virginia, Indiana, Ohio, Pennsylvania, New York and Massachusetts. 

Please visit AbbysBetter.com for the most up-to-date listing of retail locations. For the latest updates and recipe inspiration, follow Abby’s Better on Instagram, Twitter and Facebook.

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About Abby’s Better

Founded in 2015 by Abby Kircher, Abby’s Better is dedicated to creating healthy ways of snacking without sacrificing taste, using only nature’s already perfect ingredients to empower everyone to live healthfully. The family-operated clean snack food brand offers an array of nut butters and on-the-go bites in unique flavors that are all gluten-free, peanut-free, paleo, and plant-based. Almost all products contain five or fewer ingredients and are sweetened with fruits or honey instead of artificial sweeteners.

About Abby Kircher, Founder & CEO

Raised in Charlotte, North Carolina, Abby has always been known to take on a leadership role, even from a young age. In 2015, when Abby was just fifteen years old, she became invested in her health and creating a healthy lifestyle. It was during this time where she couldn’t help but notice the lack of options for foods that were both delicious and nutritious. With a drive to bridge the gap between taste and health, Abby took out her food processor, nuts, a few natural sweeteners, and began making an array of nut butter flavors and bites to create what is known today as Abby’s Better. 

Today, Abby is even more passionate and ambitious than ever to share her creations with the world. Abby continues to inspire other young entrepreneurs to pursue their dreams, even if it means taking the road less traveled.