The Clean-Label Nut Butter Brand Launches New Convenient Way of Enjoying Five of Its Leading Flavors While On-the-Go
Charlotte, NC; July 22, 2021-Abby’s Better Nut Butterannounces today the introduction of single-servingSqueeze Packs, inspired by it’s leading 12 ounce nut butter jars. Now consumers can experience their favorite nut butter flavors anywhere with these light, squeezable pouches - each containing two tablespoons (34g) of nut butter.
Charlotte, NC; February 16, 2022 -Abby’s Better Nut Butterannounces today that the clean-label brand’sKeto Cocoa Pecan Butteris now available at 40 Costco Wholesale locations throughout the Northwest, store availability will vary within the region.This marks the first time that Abby’s Better is being sold in a wholesale store. Additionally,Mint Chocolate Chip Almond Butter, the newest seasonal addition to the brand’s nut butter offerings,will be available forpurchase onlinestarting on Saturday, February 19, 2022 (National Chocolate Mint Day).
From October 17 to October 31, the NC-based clean-label nut butter snack brand will donate $1 from every jar sold to Levine Cancer Institute’s Head and Neck cancer care division
CHARLOTTE, NC; October 18, 2021 - Abby’s Better is proud to announce that from Sunday, October 17 to Sunday, October 31, $1 from every jar of its clean-label nut butters sold online at AbbysBetter.com will go to support the Head and Neck Cancer Care Center at Atrium Health Levine Cancer Institute.
Charlotte, NC; March23, 2021- TodayAbby’s Better, a female-owned and family-operated clean label nut butter and snack brand, announces professional basketball playerKevin Loveand supermodelKate Bockas investors. In addition, Abby’s Better has raised $1 million in seed round ahead of Series A funding launch.
Charlotte, NC; June 23, 2020 -To celebrate their 5th anniversary,Abby’s Better Nut Butteris excited to announce the expansion into a line ofNut Butter Bites. The family-operated snacking brand has also recently introducedFrench Toast Pecanto their variety of 10 nut butter (and sunflower seed butter) spreads, which can now all be purchased and shipped nationwide fromAbbysBetter.com.
When Abby Kircher displayed her startup’s product -- healthy, good-for-you nut butters -- at her first natural-product trade show in Baltimore, people loved the taste. They were less sure of Kircher herself. “I was 15 at the time. I’d start talking about our product and people would kind of look to my mom and dad, because it was assumed they were in charge,” she says. “But I was like, ‘I’m Abby!’ ”
This 17-year-old wanted a healthier alternative to peanut-butter, and now she's a nut butter tycoon.
16 year old Abby Kircher took her efforts to eat healthier and has turned that into a booming business, Abby’s Better Nut Butter. As reported in a recent article on INSIDER, the Charlotte-based business has become a full family affair with the now 17 year old Abby’s parents, brothers, and even grandparents helping to make her dream a reality.