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Press Releases

Abby's Better Introduces Squeeze Packs

Abby's Better Introduces Squeeze Packs

The Clean-Label Nut Butter Brand Launches New Convenient Way of Enjoying Five of Its Leading Flavors While On-the-Go 

Charlotte, NC; July 22, 2021 - Abby’s Better Nut Butter announces today the introduction of single-serving Squeeze Packs, inspired by it’s leading 12 ounce nut butter jars. Now consumers can experience their favorite nut butter flavors anywhere with these light, squeezable pouches - each containing two tablespoons (34g) of nut butter. 

Abby's Better Hits Shelves at Costco Wholesale; Introduces New Seasonal Nut Butter Flavor

Abby's Better Hits Shelves at Costco Wholesale; Introduces New Seasonal Nut Butter Flavor

Charlotte, NC; February 16, 2022 - Abby’s Better Nut Butter announces today that the clean-label brand’s Keto Cocoa Pecan Butter is now available at 40 Costco Wholesale locations throughout the Northwest, store availability will vary within the region. This marks the first time that Abby’s Better is being sold in a wholesale store. Additionally, Mint Chocolate Chip Almond Butter, the newest seasonal addition to the brand’s nut butter offerings, will be available for purchase online starting on Saturday, February 19, 2022 (National Chocolate Mint Day).
"Abby's Better Gives Back" to Atrium Health Levine Cancer Institue in Tandem with National Health Quality Week

"Abby's Better Gives Back" to Atrium Health Levine Cancer Institue in Tandem with National Health Quality Week

From October 17 to October 31, the NC-based clean-label nut butter snack brand will donate $1 from every jar sold to Levine Cancer Institute’s Head and Neck cancer care division

CHARLOTTE, NC; October 18, 2021 - Abby’s Better is proud to announce that from Sunday, October 17 to Sunday, October 31, $1 from every jar of its clean-label nut butters sold online at AbbysBetter.com will go to support the Head and Neck Cancer Care Center   at Atrium Health Levine Cancer Institute. 

Abby's Better Announces Kevin Love and Kate Bock as Investors

Abby's Better Announces Kevin Love and Kate Bock as Investors

Charlotte, NC; March 23, 2021 - Today Abby’s Better, a female-owned and family-operated clean label nut butter and snack brand, announces professional basketball player Kevin Love and supermodel Kate Bock as investors. In addition, Abby’s Better has raised $1 million in seed round ahead of Series A funding launch.  
Abby’s Better Celebrates 5th Anniversary With New Nut Butter Products & Launch of E-Commerce Site

Abby’s Better Celebrates 5th Anniversary With New Nut Butter Products & Launch of E-Commerce Site

Charlotte, NC; June 23, 2020 - To celebrate their 5th anniversary, Abby’s Better Nut Butter is excited to announce the expansion into a line of Nut Butter Bites. The family-operated snacking brand has also recently introduced French Toast Pecan to their variety of 10 nut butter (and sunflower seed butter) spreads, which can now all be purchased and shipped nationwide from AbbysBetter.com.
Forbes

Forbes

This 15-Year-Old Turned Her Passion For Healthy Eating Into A Thriving Business Abby Kircher started her first company when she was just 15 years...
Entreprenuer Magazine Featuring Abby Kircher

Entreprenuer Magazine Featuring Abby Kircher

When Abby Kircher displayed her startup’s product -- healthy, good-for-you nut butters -- at her first natural-product trade show in Baltimore, people loved the taste. They were less sure of Kircher herself. “I was 15 at the time. I’d start talking about our product and people would kind of look to my mom and dad, because it was assumed they were in charge,” she says. “But I was like, ‘I’m Abby!’ ” 
ThriveTime Show Podcast Featuring Abby Kircher

ThriveTime Show Podcast Featuring Abby Kircher

15 Year-Old Entrepreneur Abby Kircher Shares How She Built a Million-Dollar Peanut Butter Business How does a 15 year old create a line of healt...
The Insider Featuring Abby Kircher

The Insider Featuring Abby Kircher

This 17-year-old wanted a healthier alternative to peanut-butter, and now she's a nut butter tycoon.

16 year old Abby Kircher took her efforts to eat healthier and has turned that into a booming business, Abby’s Better Nut Butter. As reported in a recent article on INSIDER, the Charlotte-based business has become a full family affair with the now 17 year old Abby’s parents, brothers, and even grandparents helping to make her dream a reality.