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Abby's Better Introduces Squeeze Packs

The Clean-Label Nut Butter Brand Launches New Convenient Way of Enjoying Five of Its Leading Flavors While On-the-Go 

Charlotte, NC; July 22, 2021 - Abby’s Better Nut Butter announces today the introduction of single-serving Squeeze Packs, inspired by it’s leading 12 ounce nut butter jars. Now consumers can experience their favorite nut butter flavors anywhere with these light, squeezable pouches - each containing two tablespoons (34g) of nut butter. 

The healthy snacking company launches this new way of snacking with the brand’s top five nut butter flavors: Date Pecan, Coconut Cashew, Coffee Almond, Honey Almond, and Protein-Infused Cinnamon Roll Almond. The Squeeze Packs will be available for purchase at AbbysBetter.com beginning Thursday, July 29, 2021 for $4.99/3 count or $13.99/10 count of one single flavor or for $7.99 for a sampling pack of each of the five nut butters launching the line.

“After seeing the success that came from our signature nut butters, we created the Squeeze Packs as a way to let consumers enjoy their favorite nut butter flavors beyond the kitchen,” says Abby Kircher, Abby’s Better Founder and CEO. “I started Abby’s Better to support healthy snacking without sacrificing taste for health. Now with our Squeeze Packs, Abby’s Better can be there at any time to fuel consumers through their busiest of days - whether it’s during their commute to work or school, at a sports game, as a quick on-the-go energy boost, and more.”

Designed to fit perfectly in any bag, car, or hand, Abby’s Better Squeeze Packs are bound to be a new pantry staple that the whole family will love. Whether as a portable snack, pre/post workout fuel, packed into your child’s lunchbox, or just a quick boost of energy, the Squeeze Packs come in a variety of fueling flavors that go beyond just your average peanut or almond butters. 

Abby’s Better uses minimal, all natural ingredients - including pecans, cashews, almonds, and even sunflower seeds (for those looking for a nut-free option) as a base for their products to support any customer’s palette preference. All of the brand’s products are also guaranteed gluten-free, peanut-free, paleo, plant-based, and are sweetened with fruits or honey instead of artificial sweeteners.

Detailed nutritional information as well as images of the Squeeze Packs can be viewed/downloaded here.

Please visit AbbysBetter.com for the most up-to-date listing of all available Abby’s Better products and retail locations. For the latest updates and recipe inspiration, follow Abby’s Better on Instagram.

About Abby’s Better

Founded in 2015 by Abby Kircher, Abby’s Better is dedicated to creating healthy ways of snacking without sacrificing taste, using only nature’s already perfect ingredients to empower everyone to live healthfully. The family-operated clean snack food brand offers an array of nut butters and on-the-go bites in unique flavors that are all gluten-free, peanut-free, paleo, and plant-based. Almost all products contain five or fewer ingredients and are sweetened with fruits or honey instead of artificial sweeteners.

About Abby Kircher, Founder & CEO

Raised in Charlotte, North Carolina, Abby has always been known to take on a leadership role, even from a young age. In 2015, when Abby was just fifteen years old, she became invested in her health and creating a healthy lifestyle. It was during this time where she couldn’t help but notice the lack of options for foods that were both delicious and nutritious. With a drive to bridge the gap between taste and health, Abby took out her food processor, nuts, a few natural sweeteners, and began making an array of nut butter flavors and bites to create what is known today as Abby’s Better. 

Today, Abby is even more passionate and ambitious than ever to share her creations with the world. Abby continues to inspire other young entrepreneurs to pursue their dreams, even if it means taking the road less traveled.