Q&A with CEO/Founder Abby!

Q&A with CEO/Founder Abby!

Interested to learn more about the ‘Nut Butter Boss’? 👀 We sat down with our CEO and founder, Abby Kircher, to get to know her a little better! Read below for her answers:

Favorite movie?

The Pianist

Coffee or tea?

Coffee 100%

Favorite food?

Nut butter stuffed dates! Trust me, our Honey Almond Butter with dates and pecans on top is the BEST <3

Favorite artist:

Right now, Ella Fitzgerald

Favorite sport?

Football… * GO EAGLES 🦅*

Favorite Abby’s Better flavor?

Right now, Cinnamon Roll Protein Almond Butter

What’s the best part of your job?

Getting to hear how people all over the country are enjoying the products I once made in my kitchen for myself, not knowing how popular they were going to be.

Favorite quote:

“The greatest glory in living lies not in never falling, but in rising every time we fall.” - Nelson Mandela

Most memorable work event to date?

Expo West, because there are so many cool CPG companies and we’re all on the same journey!

Speaking of other CPG companies, what brands are you currently obsessing over?

Lately, I have been loving Poppi sodas. They are a great mid-afternoon fun drink, and their branding is so fun and colorful!

What’s your best memory to date with Abby’s Better?

Definitely our first official team lunch with all employees. I couldn’t believe that a little idea so many years ago could turn into one big family.

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